After the merger fell through, management decided to start anew with a different strategy.

合併案破局後，管理階層決定以不同的策略重新開始。

The marketing team scrapped the old campaign and began anew with a fresh concept.

行銷團隊放棄舊的活動企劃，以全新概念重新出發。

Following the system failure, we had to build the customer database anew from scratch.

系統故障後，我們必須從零開始重新建立客戶資料庫。